A research book and interactive website exploring the visual language of monsters.
A research-based visual project exploring how monsters are depicted across cultures, and the recurring traits that shape the idea of the “monster.” Drawing on Rorschach as a way of looking at projection and interpretation, the project connects mythology, emotion and the way we continue to create monsters today.
ZOO is an Israeli distillery imagined as a living zoo, where every spirit becomes an animal and every botanical ingredient becomes part of its habitat. The identity builds this world through a restrained system of animal and botanical illustrations, playful language and packaging that turns each bottle into a different resident of the ZOO.
We Are Screwed is an interactive book about bad decisions in history and the comfort of judging them in hindsight. Each case puts the reader back at the moment the decision was made, presenting the original choice alongside an alternative — without promising that choosing differently would have ended any better.
The identity for Haifa International Film Festival draws from camera optics and the experience of looking through a viewfinder. Focus markers, double framing lines and optical forms shape the visual language, while gradients extracted from film imagery introduce blur, light and depth. Together, these elements create a system that shifts between sharpness and distortion while staying rooted in the mechanics of the camera.
In Front of the Sea is a boutique hospitality brand in Caesarea, shaped by the visual character of its surroundings. The identity draws from ancient mosaics, worn stone, sand and the Mediterranean landscape, translating these references into a quiet, contemporary visual language built around texture, pattern and a soft natural palette.
Polyflora is a speculative, plant-based alternative to conventional plastics, designed to disappear when no longer needed. Built around the idea “Isn't Made to Last,” the project explores a different approach to everyday materials, combining organic textures, translucent forms, and structured typography to balance the natural and the engineered.